Are fanny packs cool again? Were they ever cool? Why is Kendall Jenner always wearing one? Should I be wearing one?
I know these questions are plaguing your mind as you remember (block out) the nylon fanny pack from your childhood that had no purpose beyond storing your cereal. It’s confusing for all of us. Were they ever cool? Probably not. But as soon as Kim Jones decided to casually slip them into his Fall 2017 Louis Vuitton x Supreme menswear collection, he created a domino effect that trickled down to womenswear, with brands like Gucci and Prada releasing their own variations and propelling its rise amongst fashion’s street elite.
With its cool new name, the ‘belt bag’ returns in opulent textiles, decked with refined hardware to elevate the original 90s staple. Spotted on the S/S 18 runways at brands like Rachel Comey, Public School, Zimmermann, and Givenchy, its increasing popularity proves the trend is here to stay, so why not treat yourself for the new year? Not convinced? Lucky for you, I’m here to make your decision easier.


Fanny packs return at Louis Vuitton x Supreme.
The Louis Vuitton x Supreme Fall 2017 menswear show jumpstarted the return of the fanny pack.
Why I Love It (And You Will Too)
If you’re always on-the-go, a frequent traveler, or simply over having a hunched back from carrying an oversized tote, the fanny pack is essentially your dream bag. Although the crossbody was once reigning queen of effortless street style, the belt bag makes an even bolder statement, while also being hands-free. If your look is a little too Sarah Jessica Parker for this sportswear-inspired accessory, it may surprise you that she’s been spotted wearing one too, from Chanel, no less. Looking for something chic and feminine? You’ll love trendy fanny packs like current street style favourite, the Gucci Marmont Belt Bag, or ladylike styles like Zimmermann’s crocheted version from the brand’s Spring 2018 collection. If streetwear is more your vibe, Alexander Wang’s tasseled version is a touch edgier in a supple black leather. If you miss the original fanny packs of your youth, Marc Jacobs and House of Holland offer nylon styles with an athleisure appeal in geometric patterns and fluorescent colors that may trigger childhood memories.


Fanny packs were a major handbag trend on the S/S 18 runways.
Fanny packs dominated the Spring/Summer 2018 runways at Zimmermann, Noon by Noor, Marc Jacobs, Vivienne Tam, and Rachel Comey.

How To Wear It

The fanny pack has many perks, including its storing power and hands-free design, but it can also play the role of shoulder bag, which makes it the ultimate bag chameleon. While the original fanny pack was traditionally worn around the waist, celebrities and It-girls like Kendall Jenner, Bella Hadid, and Rihanna are now wearing the larger styles across their chest like armour. Rachel Comey and Givenchy offer smaller versions that look sophisticated sitting on your hips, but the contemporary way of styling it across the chest gives you even easier access to your daily essentials. Can’t find your phone? Not anymore. Shuffling for your keys? Never again.


Kendall Jenner and Asap Rocky wearing fanny packs.
Kendall Jenner and A$AP Rocky reinvent the fanny pack by wearing it across the chest.

It’s Here To Stay    

When normcore became part of the fashion lexicon, we should have all been able to predict the return of the fanny pack. While Gucci’s luxe belted pouch may seem like the antithesis of normcore, its very identity is a welcome embrace of practicality, a term the fashion industry has taken under its wing and reinvigorated with chic embellishments. Just look at the Balenciaga crocs phenomenon. Clearly, this is the year function becomes fashion and nothing is more worth the indulgence than the 2018 fanny pack trend.
Ready to relive your childhood like a fashion girl? Slowly starting to warm up to the fanny pack? Please share your thoughts!